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Sprint continues their Instinct vs iPhone ad campaign with the latest targeting AT&T's 3G coverage. In a rather entertaining ad, the two phones are stationery as they place toppings on a cupcake. The voiceover asks, "INSTINCT vs iPhone, which has a larger 3G network." The ad concludes with the announcer proclaiming "More high speed coverage. Instinct's got it, iPhone doesn't."


Whichever camp you're in, these are entertaining ads .

via DOMA


PC World's tests confirm what most Instinct owners already know: the battery lasts for quite a while longer than those of many other so-called Smart Phones. The only phone to have a longer lasting battery, the Apple iPhone, boasts an average of just five minutes more talk-time.

Samsung Instinct battery life
Samsung Instinct battery vs iPhone 3G and other smart phones

Click to enlarge.

However, the iPhone has no removable battery, so once you reach that threshold, you're done talking; a problem Instinct owners don't have. While iPhone users would be scrambling for a charge after the 5 hours and 38 minutes, Instinct owners need to just flip the cover open and replace the battery with a fresh one and VOILA! You're back to talking for another 5 hours!

For more information on how other phones stacked up, visit PC World.


It may have taken a year for Canada to get the iPhone, but Canadians will not have to wait much longer for the Samsung Instinct. Samsung has confirmed via their website that the Instinct will be available in Canada this summer.

Samsung Instinct Canada

Millions of people around the world own Samsung wireless handsets. Our company is known for its innovative, stylish and reliable wireless products and now, with the upcoming launch of INSTINCT, we're rasing the bar higher in terms of the ultimate mobile experience," said Paul Brannen, General Manager, Wireless Terminals Division, Samsung Electronics Canada.

Both Telus and Bell offer EVDO Rev A which is listed as one of the features of the Instinct in Canada, as well as in the US. Both will be looking for devices to compete with the iPhone 3G, set to debut on Rogers this summer.